XIII
Annual International Scientific “Economy & Management” Conference 2026 (EMC 2026)
September 30 – October 3, 2026
The Graduate School of Management at St. Petersburg University invites scholars, practitioners, and doctoral students to participate in the 13th Annual International Scientific “Economy & Management” Conference 2026 (EMC 2026) September 30 – October 3, 2026, St. Petersburg, Russia
EMC 2026 topic: "Markets Transformation: People, Organizations, Technology"
EMC 2026 topic: "Markets Transformation: People, Organizations, Technology"
Submission
deadline: July 17
deadline: July 17
The Economy and Management Conference (EMC) is an annual academic event organized by the Graduate School of Management of St. Petersburg University, a leading Russian business school.
The upcoming 13th Economy and Management Conference is dedicated to the theme “Transformation of Markets: Human Capital, Organisations, Technology”
The upcoming 13th Economy and Management Conference is dedicated to the theme “Transformation of Markets: Human Capital, Organisations, Technology”
About the Conference
Septemer, 30
10.00-16.00 – Doctoral Colloquium
10.00-16.00 – Author’s school of the Russian Management Journal 2026
October, 01
09.00 – Registration
09.30 – Welcome coffee break
10.00 – Opening of the conference, welcoming speech by the Director of GSOM St. Petersburg State University
10.30 – 13.00 – Plenary session
13.00 – 14.00 – Lunch
14.00 – 15.30 – Work of tracks
15.30-16.00 – Coffee break
16.00- 19.00 – Work of tracks
October, 02
10.00 – 12.00 – Work of tracks
12.00 – 12.30 – Coffee break
12.30-14.30 – Work of tracks
14.30 – 15.30 – Lunch
15.30 – 17.00 – Work of tracks
17.00-17.30 – Coffee break
17.30 – 19.00 – Work of tracks
October, 03
10.00 – 12.00 – Work of tracks
12.00 – 12.30 – Coffee break
12.30-14.30 – Work of tracks
14.30 – 15.30 – Lunch
15.30 – 17.00 – Work of tracks
17.00-17.30 – Coffee break
17.30 – 19.00 – Work of tracks
10.00-16.00 – Doctoral Colloquium
10.00-16.00 – Author’s school of the Russian Management Journal 2026
October, 01
09.00 – Registration
09.30 – Welcome coffee break
10.00 – Opening of the conference, welcoming speech by the Director of GSOM St. Petersburg State University
10.30 – 13.00 – Plenary session
13.00 – 14.00 – Lunch
14.00 – 15.30 – Work of tracks
15.30-16.00 – Coffee break
16.00- 19.00 – Work of tracks
October, 02
10.00 – 12.00 – Work of tracks
12.00 – 12.30 – Coffee break
12.30-14.30 – Work of tracks
14.30 – 15.30 – Lunch
15.30 – 17.00 – Work of tracks
17.00-17.30 – Coffee break
17.30 – 19.00 – Work of tracks
October, 03
10.00 – 12.00 – Work of tracks
12.00 – 12.30 – Coffee break
12.30-14.30 – Work of tracks
14.30 – 15.30 – Lunch
15.30 – 17.00 – Work of tracks
17.00-17.30 – Coffee break
17.30 – 19.00 – Work of tracks
PROGRAMME
Programme of the XIII Annual International Scientific Conference «Economy and Management »
30.09.2026 - 03.10.2026
Saint-Petersburg, Volkhovsky lane, 3 | St. Petersburg highway, 109
30.09.2026 - 03.10.2026
Saint-Petersburg, Volkhovsky lane, 3 | St. Petersburg highway, 109
The Economy and Management Conference (EMC) is an annual academic event organized by the Graduate School of Management of St. Petersburg University, a leading Russian business school.
The upcoming 13th Economy and Management Conference is dedicated to the theme “Transformation of Markets: Human Capital, Organisations, Technology”. Economic, political, and environmental uncertainty and a complex international context are creating strategic challenges for companies and necessitating the identification of new drivers of development. At the same time, modern markets are experiencing a new wave of digital transformation, driven by artificial intelligence (AI) technologies. The initial results of implementing AI solutions in management practices demonstrate significant changes in decision-making processes, the emergence of new business models, and the rethinking of business processes at various levels (companies, cities, regions). Human capital is a central element of this transformation: managers, employees, customers, partners, and communities are simultaneously becoming users and co-creators of technologies, redefining the value and importance of social interaction.
We invite researchers and business representatives to join the conference to discuss issues related to the transformation of modern business and social systems from the impact of digital technologies and artificial intelligence on entrepreneurship, financial strategies and models (including blockchain, DeFi, and CBDC) to rethinking marketing in a turbulent environment and the role of companies in achieving the UN Sustainable Development Goals and Russia’s national goals. We will also address the issues interaction of business and society, the development of sustainable territories and smart cities, public sector issues (procurement, PPPs), operations management, human capital management, innovation in healthcare, as well as the strategies of companies from the Global South and the specifics of doing business in China. All this will highlight current business challenges and opportunities related to digital transformation, environmental and social responsibility, as well as global geopolitical and economic changes.
To expand opportunities for collaboration, the 13th Economy and Management Conference will be held in a blended format with both in-person and online formats of presentation available. Papers are accepted in both Russian and English (see more details in track descriptions). Roundtable discussions with practitioners, some sections, and associated events will be held in Russian.
The upcoming 13th Economy and Management Conference is dedicated to the theme “Transformation of Markets: Human Capital, Organisations, Technology”. Economic, political, and environmental uncertainty and a complex international context are creating strategic challenges for companies and necessitating the identification of new drivers of development. At the same time, modern markets are experiencing a new wave of digital transformation, driven by artificial intelligence (AI) technologies. The initial results of implementing AI solutions in management practices demonstrate significant changes in decision-making processes, the emergence of new business models, and the rethinking of business processes at various levels (companies, cities, regions). Human capital is a central element of this transformation: managers, employees, customers, partners, and communities are simultaneously becoming users and co-creators of technologies, redefining the value and importance of social interaction.
We invite researchers and business representatives to join the conference to discuss issues related to the transformation of modern business and social systems from the impact of digital technologies and artificial intelligence on entrepreneurship, financial strategies and models (including blockchain, DeFi, and CBDC) to rethinking marketing in a turbulent environment and the role of companies in achieving the UN Sustainable Development Goals and Russia’s national goals. We will also address the issues interaction of business and society, the development of sustainable territories and smart cities, public sector issues (procurement, PPPs), operations management, human capital management, innovation in healthcare, as well as the strategies of companies from the Global South and the specifics of doing business in China. All this will highlight current business challenges and opportunities related to digital transformation, environmental and social responsibility, as well as global geopolitical and economic changes.
To expand opportunities for collaboration, the 13th Economy and Management Conference will be held in a blended format with both in-person and online formats of presentation available. Papers are accepted in both Russian and English (see more details in track descriptions). Roundtable discussions with practitioners, some sections, and associated events will be held in Russian.
About the Conference
The “Economy and Management” Conference (EMC) is an annual scientific event organized by the Graduate School of Management of St. Petersburg University, a leading Russian business school accredited by EQUIS, AACSB and AMBA.
Launched in 2014 as the Emerging Markets Conference, the revamped Economy and Management Conference has become a vibrant and dynamic platform for academics and business leaders from around the world to exchange research ideas and share practical experiences on a wide range of topics. The conference encourages and promotes research and creates dialogue between academics and practitioners in various fields of management, economics and business.
Launched in 2014 as the Emerging Markets Conference, the revamped Economy and Management Conference has become a vibrant and dynamic platform for academics and business leaders from around the world to exchange research ideas and share practical experiences on a wide range of topics. The conference encourages and promotes research and creates dialogue between academics and practitioners in various fields of management, economics and business.
history
Key dates
Paper submission
Until July 17
for the Conference
Until September 1
for the Doctoral Colloquium
Until September 10
for the Russian Management Journal School for Authors
Rules
for paper submission
for the Conference
Until September 1
for the Doctoral Colloquium
Until September 10
for the Russian Management Journal School for Authors
Rules
for paper submission
July 1
Conference registration
Until August 10
Review and paper selection
September 15
Registration deadline for presenters and in-person participants without presentation
September 25
Registration deadline for online participants without presentation
September 30
Doctoral Colloquium
September 30
Russian Management Journal School for Authors
October 1-3
Main part of the conference
thematic sections
Associated Events and Workshops
EVENTS
Associated Event
Associated Event
LOCATION
Mikhailovskaya Dacha Campus
Mikhailovskaya Dacha is a unique historical place combining classic architecture and innovations, natural landscape and advanced technologies.
- More than 250 class rooms
- 650 seats in the Student Club cafeteria
- 9 student dormitories for bachelors
- 600 beds in the campus dormitory
CONTACTS
Contact the Organizing
committee by email:
committee by email:
Graduate School of Management SPbU ©
Mikhailovskaya Dacha Campus, Saint-Petersburg, St. Petersburg highway, 109
© St. Petersburg State University, 2025
Mikhailovskaya Dacha Campus, Saint-Petersburg, St. Petersburg highway, 109
© St. Petersburg State University, 2025
Registration fees
ЕМС 2026 authors
For a fee:
Free:
Members of the Programme and Organizing Committees, invited speakers and experts, PhD students participating in the Doctoral Colloquium, students of St Petersburg University are exempt from paying the registration fee
For a fee:
- 4500 RUB. - Presenting author (regardless of the format of participation, in-person or online)
- 3000 RUB. - Speaker co-authors participating in the conference (provided that the keynote speaker is already registered)
Free:
Members of the Programme and Organizing Committees, invited speakers and experts, PhD students participating in the Doctoral Colloquium, students of St Petersburg University are exempt from paying the registration fee
Participants without paper submission to ЕМС 2026
For a fee:
Free:
Members of the Program and Organizing Committees, students of any educational organizations are exempt from paying the registration fee
For a fee:
- 3000 RUB. - In-person
- 1000 RUB. - Online
Free:
Members of the Program and Organizing Committees, students of any educational organizations are exempt from paying the registration fee
Doctoral Colloquium
For a fee:
Free:
Members of the Program and Organizing Committees, invited experts and speakers are exempt from paying the registration fee
For a fee:
- 1000 RUB. - Authors
Free:
Members of the Program and Organizing Committees, invited experts and speakers are exempt from paying the registration fee
Russian Management Journal School for Authors
For a fee:
Free:
Members of the Program And Organizing Committees, invited experts and speakers are exempt from paying the registration fee
For a fee:
- 3000 RUB. - only participation in the School
- 2000 RUB. - EMC 2026 registered participants
Free:
Members of the Program And Organizing Committees, invited experts and speakers are exempt from paying the registration fee
Format and presentation of reports:
Please, find the enclosed paper template.
- Papers are accepted both in Russian and English (the choice of language is at the discretion of the author);
- The total volume of the paper, excluding the title page and list of references, must be at least 6 and no more than 9 pages;
- The text of the paper must be uploaded to the registration form in Word format (.doc/.docx);
- Submission of several papers to the Conference is allowed, but the author can present no more than one paper at each track as a speaker;
- Each author planning to attend the Conference must fill in registration form separately;
- At least one of the authors of the paper must participate in the Conference and present the paper (online or offline);
- The paper can be revised and improved after receiving feedback from the reviewers;
- After the end of the Conference, it will be necessary to send the final paper text for inclusion to the online proceedings of EMC (if the author wants to be published in the proceedings);
- Tracks are held in the format of oral presentations (free-form design) followed by a series of Q&A;
- The presentation of the paper must be the same language in which the paper text was sent.
Please, find the enclosed paper template.
Guidelines for authors
The registration form for participants is available HERE
If you plan to participate as speaker, you must first complete the PAPER SUBMISSION FORM. After the paper selection process, all speakers (including co-authors) must register using the registration form above.
Please note that special events (Russian Management Journal School for Authors, Doctoral colloquium) require separate registration.
If you plan to participate as speaker, you must first complete the PAPER SUBMISSION FORM. After the paper selection process, all speakers (including co-authors) must register using the registration form above.
Please note that special events (Russian Management Journal School for Authors, Doctoral colloquium) require separate registration.
REGISTRATION
Track Chair
Blagov Yury
Candidate of Sciences (Economics), Associate Professor, Department of Strategic and International Management, SPbU
Head, Research Center for Corporate Social Responsibility, GSOM SPbU
Director, Project Management for Social Entrepreneurs program
The escalation of global problems is radically transforming the relationship between business and society. Adapting to the changing external environment, responsible companies are actively engaging in achieving the UN Sustainable Development Goals. The National Development Goals of the Russian Federation are becoming a key benchmark for the sustainable development of domestic companies. Corporate sustainability models are being transformed, and their traditional elements are acquiring new content. The social and environmental involvement of small and medium-sized businesses is growing.
The two-day track "Business in Society: Transforming Relationships" offers participants a unique opportunity to discuss current issues with an international group of scholars from leading business schools and universities, as well as representatives from businesses and non-profit organizations. We invite papers that address a meaningful rethinking of the relationship between business and society today, as well as an analysis of current practices and the experiences of responsible companies.
Suggested paper topics include (but are not limited to)
Participation formats
Offline, online sessions
Track languages
Blagov Yury
Candidate of Sciences (Economics), Associate Professor, Department of Strategic and International Management, SPbU
Head, Research Center for Corporate Social Responsibility, GSOM SPbU
Director, Project Management for Social Entrepreneurs program
The escalation of global problems is radically transforming the relationship between business and society. Adapting to the changing external environment, responsible companies are actively engaging in achieving the UN Sustainable Development Goals. The National Development Goals of the Russian Federation are becoming a key benchmark for the sustainable development of domestic companies. Corporate sustainability models are being transformed, and their traditional elements are acquiring new content. The social and environmental involvement of small and medium-sized businesses is growing.
The two-day track "Business in Society: Transforming Relationships" offers participants a unique opportunity to discuss current issues with an international group of scholars from leading business schools and universities, as well as representatives from businesses and non-profit organizations. We invite papers that address a meaningful rethinking of the relationship between business and society today, as well as an analysis of current practices and the experiences of responsible companies.
Suggested paper topics include (but are not limited to)
- Sustainable Development as a Factor in Organizational Transformation
- Development of Corporate Sustainability Models
- Sovereignization of the ESG Agenda in Russia
- Environmental Aspects of Management
- Corporate Philanthropy and Corporate Volunteering
- Social Entrepreneurship
- Current Issues in the Development of Management and Management Education in Light of the Transformation of Business-Society Relations
Participation formats
Offline, online sessions
Track languages
- English, Russian
section
Chair
Blagov Yury
Candidate of Sciences (Economics), Associate Professor, Department of Strategic and International Management, SPbU Head, Research Center for Corporate Social Responsibility, GSOM SPbU Director, Project Management for Social Entrepreneurs program
The “service-learning” educational approach has been widely developed in Russian universities. Discussing the accumulated experience, including that focused on supporting social entrepreneurship, will help identify current challenges in implementing this approach and outline solutions.
Interesting for educators and social entrepreneurs
It is possible to participate without mandatory registration for the conference
Participation formats
Offline&online (the session will be held in hybrid format)
Track languages
Russian
Blagov Yury
Candidate of Sciences (Economics), Associate Professor, Department of Strategic and International Management, SPbU Head, Research Center for Corporate Social Responsibility, GSOM SPbU Director, Project Management for Social Entrepreneurs program
The “service-learning” educational approach has been widely developed in Russian universities. Discussing the accumulated experience, including that focused on supporting social entrepreneurship, will help identify current challenges in implementing this approach and outline solutions.
Interesting for educators and social entrepreneurs
It is possible to participate without mandatory registration for the conference
Participation formats
Offline&online (the session will be held in hybrid format)
Track languages
Russian
Special session
Round table “Service Learning”
Chair
Blagov Yury
Candidate of Sciences (Economics), Associate Professor, Department of Strategic and International Management, SPbU
Head, Research Center for Corporate Social Responsibility, GSOM SPbU
Director, Project Management for Social Entrepreneurs program
Corporate volunteering is a complex, multi-faceted activity that creates value for business and society and requires cross-functional management. Discussing student projects in the field of corporate volunteering, implemented jointly with interested companies, will help formulate a set of educational and management objectives.
Interesting for educators and managers of Russian companies (NCCV members).
It is possible to participate without mandatory registration for the conference
Participation formats
Offline&online (the session will be held in hybrid format)
Track languages
Russian
Blagov Yury
Candidate of Sciences (Economics), Associate Professor, Department of Strategic and International Management, SPbU
Head, Research Center for Corporate Social Responsibility, GSOM SPbU
Director, Project Management for Social Entrepreneurs program
Corporate volunteering is a complex, multi-faceted activity that creates value for business and society and requires cross-functional management. Discussing student projects in the field of corporate volunteering, implemented jointly with interested companies, will help formulate a set of educational and management objectives.
Interesting for educators and managers of Russian companies (NCCV members).
It is possible to participate without mandatory registration for the conference
Participation formats
Offline&online (the session will be held in hybrid format)
Track languages
Russian
Round table “Corporate volunteering”
Business in Society: Transforming Relationships
Track Chair
Andrei Panibratov
Doctor of Sciences (Economics), Professor, Department of Strategic and International Management, SPbU
This track explores contemporary issues of doing business in China, which stands as one of the world’s leading economies and a key driver of global value chains. Against the backdrop of intensifying geopolitical fragmentation, technological disruption, and mounting sustainability pressures, the track seeks to advance scholarly understanding of how firms navigate an increasingly complex and dynamic operating environment. It aims to examine firm strategies in the Chinese market; China’s evolving participation in global and regional value chains; the role of institutional and regulatory environments; the impact of digital transformation; and the broader societal implications of China’s business strategies.
Particular emphasis is placed on the intersection of international strategy and local adaptation amid shifting geopolitical realities. Conversely, Chinese multinational enterprises are playing an increasingly prominent role in global markets, raising important questions regarding their internationalization pathways, cross-border integration challenges, and responses to heightened regulatory scrutiny overseas. The track therefore welcomes contributions that examine the strategic reconfiguration of global operations, the management of cross-border innovation networks, and the dynamics of competition and collaboration between domestic and foreign firms.
The track welcomes contributions on the interaction between business and government, the rise of AI, e-commerce and platform ecosystems, and evolving management practices in both domestic and multinational companies. Special attention is given to the implications of geopolitical and economic uncertainty for firms operating in and with China, as well as to the strategic agility required to manage volatility, build organizational resilience, and sustain competitive advantage in a rapidly shifting global order. In parallel, the track engages with grand challenges that transcend organizational and national boundaries. Contributions are invited to explore how businesses balance profitability with environmental, social, and governance (ESG) considerations; how institutional logics shape corporate responses to societal grand challenges; and how cross-sector partnerships can foster sustainable development outcomes.
Suggested paper topics include (but are not limited to)
Strategy and International Business
Participation formats
Offline, online sessions
Track languages
Andrei Panibratov
Doctor of Sciences (Economics), Professor, Department of Strategic and International Management, SPbU
This track explores contemporary issues of doing business in China, which stands as one of the world’s leading economies and a key driver of global value chains. Against the backdrop of intensifying geopolitical fragmentation, technological disruption, and mounting sustainability pressures, the track seeks to advance scholarly understanding of how firms navigate an increasingly complex and dynamic operating environment. It aims to examine firm strategies in the Chinese market; China’s evolving participation in global and regional value chains; the role of institutional and regulatory environments; the impact of digital transformation; and the broader societal implications of China’s business strategies.
Particular emphasis is placed on the intersection of international strategy and local adaptation amid shifting geopolitical realities. Conversely, Chinese multinational enterprises are playing an increasingly prominent role in global markets, raising important questions regarding their internationalization pathways, cross-border integration challenges, and responses to heightened regulatory scrutiny overseas. The track therefore welcomes contributions that examine the strategic reconfiguration of global operations, the management of cross-border innovation networks, and the dynamics of competition and collaboration between domestic and foreign firms.
The track welcomes contributions on the interaction between business and government, the rise of AI, e-commerce and platform ecosystems, and evolving management practices in both domestic and multinational companies. Special attention is given to the implications of geopolitical and economic uncertainty for firms operating in and with China, as well as to the strategic agility required to manage volatility, build organizational resilience, and sustain competitive advantage in a rapidly shifting global order. In parallel, the track engages with grand challenges that transcend organizational and national boundaries. Contributions are invited to explore how businesses balance profitability with environmental, social, and governance (ESG) considerations; how institutional logics shape corporate responses to societal grand challenges; and how cross-sector partnerships can foster sustainable development outcomes.
Suggested paper topics include (but are not limited to)
Strategy and International Business
- Entry strategies and adaptation of foreign firms in China
- China’s role in global and regional value chains
- Outward FDI and global expansion of Chinese firms
- Platform ecosystems (e.g., Alibaba, Tencent)
- Innovation partnerships and technology policy
- Artificial intelligence and digital transformation
- Talent management and labor market dynamics in China
- Cross-cultural management in multinational firms
- Returnees (“sea turtles”) and their role in organizations
- The role of the state in business and regulation
- Guanxi and informal institutions in business
- Political strategies in the Chinese context
- China’s startup ecosystem
- Fintech and emerging business models
- Internationalization of Chinese startups
- ESG and sustainability in the Chinese context
- Geopolitics and its impact on business strategies
- Migration and diaspora
Participation formats
Offline, online sessions
Track languages
- English, Russian
section
Business and Management in China: Transformations and Global Challenges
Track Chair
Andrei Panibratov
Doctor of Sciences (Economics), Professor, Department of Strategic and International Management, SPbU
The track discusses the impact of the changing business environment on the strategies of firms from the Global South and multinational companies (MNCs) operating in Asian countries. We invite scholars and practitioners to exchange their ideas on business- and non-market strategies, taking into account economic, geopolitical, and social challenges. MNCs from the Global South (with a notable example of China) actively engage in politics (at home and abroad), which allows them to build a greater competitive advantage. Many of these firms avoid direct interaction with the government, but at the same time actively adapt to the state agenda, for example, by implementing partnership strategies to accumulate political capital, or investing in social projects to increase their legitimacy and improve the image of the home country. In addition, investing in projects together with the state can be a tool that helps firms reduce transaction costs and establish closer relations between the private and public sectors.
We invite papers that expand the understanding of the multi-level interactions between business and politics, as well as the internationalization of MNCs from emerging markets and the implications for firms, industries, and the Global South countries in general. The track submissions may cover either a general picture of the changing business landscape in the Asian context or focus on specific topics. Both theoretical and empirical materials are welcome, using qualitative, quantitative or mixed methods, as well as an interdisciplinary approach.
Suggested paper topics include (but are not limited to)
Technology based advantages
Participation formats
Offline, online sessions
Track languages
Andrei Panibratov
Doctor of Sciences (Economics), Professor, Department of Strategic and International Management, SPbU
The track discusses the impact of the changing business environment on the strategies of firms from the Global South and multinational companies (MNCs) operating in Asian countries. We invite scholars and practitioners to exchange their ideas on business- and non-market strategies, taking into account economic, geopolitical, and social challenges. MNCs from the Global South (with a notable example of China) actively engage in politics (at home and abroad), which allows them to build a greater competitive advantage. Many of these firms avoid direct interaction with the government, but at the same time actively adapt to the state agenda, for example, by implementing partnership strategies to accumulate political capital, or investing in social projects to increase their legitimacy and improve the image of the home country. In addition, investing in projects together with the state can be a tool that helps firms reduce transaction costs and establish closer relations between the private and public sectors.
We invite papers that expand the understanding of the multi-level interactions between business and politics, as well as the internationalization of MNCs from emerging markets and the implications for firms, industries, and the Global South countries in general. The track submissions may cover either a general picture of the changing business landscape in the Asian context or focus on specific topics. Both theoretical and empirical materials are welcome, using qualitative, quantitative or mixed methods, as well as an interdisciplinary approach.
Suggested paper topics include (but are not limited to)
Technology based advantages
- Internationalization of Asian digital platform firms
- Technology investments from China into other Global South countries
- FDI and M&A deals between Global South countries
- Institutional barriers for Asian firms and their counterparts
- Implications of Global South countries’ diaspora for Russian business
- Asian migrants as a channel for knowledge and capabilities development
- Combining international growth and environmental performance: how natural resource based MNCs combine two in one?
- Opportunities and options of climate strategy development with support of state-owned enterprises
- Belt and Road Initiative and integration of firms from the Global South countries
- Asian companies’ strategy in Russia under economic sanctions
Participation formats
Offline, online sessions
Track languages
- English, Russian
section
«Global South» and firms’ strategies
Track Chair
Gavrilova Tatiana Albertovna
Doctor of Computer Science, Professor, Department of Information Technologies in Management, SPbU
Co-chair
Matveev Michail Yurievich
Candidate of Science, Head, Department of Information Technologies in Management, SPbU
The track “AI in Business: First Lessons” is dedicated to a practical analysis of real-world experiences in implementing artificial intelligence within corporate processes. Moving beyond theoretical hypotheses and hype, we will focus on concrete case studies: what worked, what mistakes were made, and how to measure the actual return on investment (ROI). Speakers will share insights on transforming managerial decision-making, automating routine tasks, and redefining the leader's role in the age of algorithms, offering participants a roadmap for launching their own AI initiatives safely and effectively. The section will also discuss the use of AI in education.
Suggested paper topics include (but are not limited to)
Participation formats
Offline only
Track languages
Gavrilova Tatiana Albertovna
Doctor of Computer Science, Professor, Department of Information Technologies in Management, SPbU
Co-chair
Matveev Michail Yurievich
Candidate of Science, Head, Department of Information Technologies in Management, SPbU
The track “AI in Business: First Lessons” is dedicated to a practical analysis of real-world experiences in implementing artificial intelligence within corporate processes. Moving beyond theoretical hypotheses and hype, we will focus on concrete case studies: what worked, what mistakes were made, and how to measure the actual return on investment (ROI). Speakers will share insights on transforming managerial decision-making, automating routine tasks, and redefining the leader's role in the age of algorithms, offering participants a roadmap for launching their own AI initiatives safely and effectively. The section will also discuss the use of AI in education.
Suggested paper topics include (but are not limited to)
- Adoption strategies
- Cultural resistance
- Changes in the labor market
- Measuring efficiency
- Ethics and risks
- Trust and mistakes
- Human Factors and AI
Participation formats
Offline only
Track languages
- English, Russian
section
Artificial Intelligence in Business: First Lessons
Track Chair
Maria Smirnova
Candidate of Sciences (Economics), Associate Professor, Marketing Department, SPbU
Head, Research Center for Strategic Marketing and Innovationsб GSOM SPbU
Olga Alkanova
Candidate of Sciences (Economics), Head, Associate Professor, Marketing Department, SPbU
Head, Teaching Excellence Lab in Business Education, GSOM SPbU
Marketing as a discipline, a field of research, and an area of practical activity is constantly evolving due to the globalization and digitalization of business, increasingly fragmented consumer markets, and growing pressure for accountability.
At present, marketing is under particular pressure, as the relationships between consumers, firms, society, and technologies are taking new forms and establishing new types of interaction. At the same time, the rapid development of technology both creates new opportunities and poses serious challenges.
The significance of turbulent conditions depends on the extent to which classical marketing concepts, approaches, strategies, and constructs remain applicable under these circumstances. What needs to be reconsidered and rediscovered from a new perspective?
Suggested paper topics include (but are not limited to)
Participation formats
Offline, online sessions
Track languages
Maria Smirnova
Candidate of Sciences (Economics), Associate Professor, Marketing Department, SPbU
Head, Research Center for Strategic Marketing and Innovationsб GSOM SPbU
Olga Alkanova
Candidate of Sciences (Economics), Head, Associate Professor, Marketing Department, SPbU
Head, Teaching Excellence Lab in Business Education, GSOM SPbU
Marketing as a discipline, a field of research, and an area of practical activity is constantly evolving due to the globalization and digitalization of business, increasingly fragmented consumer markets, and growing pressure for accountability.
At present, marketing is under particular pressure, as the relationships between consumers, firms, society, and technologies are taking new forms and establishing new types of interaction. At the same time, the rapid development of technology both creates new opportunities and poses serious challenges.
The significance of turbulent conditions depends on the extent to which classical marketing concepts, approaches, strategies, and constructs remain applicable under these circumstances. What needs to be reconsidered and rediscovered from a new perspective?
Suggested paper topics include (but are not limited to)
- Marketing theory
- Strategy
- Consumer behavior
- Industrial (B2B) marketing
- International marketing
- Marketing research
- Marketing analytics
- The role of artificial intelligence and technology
- Approaches to teaching marketing
Participation formats
Offline, online sessions
Track languages
- English, Russian
section
Chair
Maria Smirnova
Candidate of Sciences (Economics), Associate Professor, Marketing Department, SPbU
Head, Research Center for Strategic Marketing and Innovationsб GSOM SPbU
At present, marketing is under particular pressure, as the relationships between consumers, firms, society, and technologies are taking new forms and establishing new types of interaction. At the same time, the rapid development of technology both creates new opportunities and poses serious challenges.
As part of the roundtable, the main approaches and strategies chosen by Russian companies will be discussed: do they adapt, wait and see, or actively shape new market formats?
Interesting for practitioners and researchers in marketing
Participation formats
Offline&online (the session will be held in hybrid format)
Track languages
Russian
Maria Smirnova
Candidate of Sciences (Economics), Associate Professor, Marketing Department, SPbU
Head, Research Center for Strategic Marketing and Innovationsб GSOM SPbU
At present, marketing is under particular pressure, as the relationships between consumers, firms, society, and technologies are taking new forms and establishing new types of interaction. At the same time, the rapid development of technology both creates new opportunities and poses serious challenges.
As part of the roundtable, the main approaches and strategies chosen by Russian companies will be discussed: do they adapt, wait and see, or actively shape new market formats?
Interesting for practitioners and researchers in marketing
Participation formats
Offline&online (the session will be held in hybrid format)
Track languages
Russian
Special session
Round table “Adaptation Strategies under Uncertainty
Marketing in an Age of Turbulence: Challenges for Research and Teaching
Track Chair
Nikolay Anatolevich Zenkevich
PhD in Applied Mathematics, Associate Professor, Head, Department of Operations Management, GSOM SPbU
Co-chair
Yuriy Vasilevich Fedotov
Candidate of Sciences (Economics), Associate Professor, Department of Operations Management, SPbU
Editor-in-chief of the Russian Management Journal
Management models, operations and technologies are key assets for XXI century companies. In modern business, technological advances are reshaping traditional understandings of business processes, the work of process participants, and the interaction and coordination of activities. Operations management (OM) encompasses all the core processes of managing production activities: from the production of goods and services to their delivery to the end consumer. Operations management focuses on effective operations based on key performance indicators, information technology, and its application. This includes business analytics, data management, decision making, project management, intelligent applications, and many other areas.
Suggested paper topics include (but are not limited to)
Participation formats
Offlineonly
Track languages
Nikolay Anatolevich Zenkevich
PhD in Applied Mathematics, Associate Professor, Head, Department of Operations Management, GSOM SPbU
Co-chair
Yuriy Vasilevich Fedotov
Candidate of Sciences (Economics), Associate Professor, Department of Operations Management, SPbU
Editor-in-chief of the Russian Management Journal
Management models, operations and technologies are key assets for XXI century companies. In modern business, technological advances are reshaping traditional understandings of business processes, the work of process participants, and the interaction and coordination of activities. Operations management (OM) encompasses all the core processes of managing production activities: from the production of goods and services to their delivery to the end consumer. Operations management focuses on effective operations based on key performance indicators, information technology, and its application. This includes business analytics, data management, decision making, project management, intelligent applications, and many other areas.
Suggested paper topics include (but are not limited to)
- Current issues in operations management
- Use of AI tools in managing the operational activities of an organization
- Logistics management: methods, tools and modern practices
- Supply chain management: models, tools and practices
- Measuring the effectiveness of an organization, networks and processes
- Decision making under uncertainty
- Operational risk management
Participation formats
Offlineonly
Track languages
- English, Russian
section
New Realities of Operational Management in the Context of Technological Change
Track Chair
Andrei Ivanov
Candidate of Sciences (Mathematics), Associate Professor, Department of Public Administration, GSOM SPbU
Head of the Center for Public Private Partnership Studies, GSOM SPbU
The track program is devoted to the influence of the macroenvironment on public health, assessing the effectiveness of regional healthcare policies, modeling the activities of a medical organization, etc. The track concludes with a session of the ongoing seminar on management and innovation in healthcare.
Suggested paper topics include (but are not limited to)
Participation formats
Offline, online sessions
Track languages
Andrei Ivanov
Candidate of Sciences (Mathematics), Associate Professor, Department of Public Administration, GSOM SPbU
Head of the Center for Public Private Partnership Studies, GSOM SPbU
The track program is devoted to the influence of the macroenvironment on public health, assessing the effectiveness of regional healthcare policies, modeling the activities of a medical organization, etc. The track concludes with a session of the ongoing seminar on management and innovation in healthcare.
Suggested paper topics include (but are not limited to)
- Assessing the impact of the macroenvironment on the population health
- Assessing the effectiveness of regional healthcare policies
- Modeling the activities of a medical organization, etc.
Participation formats
Offline, online sessions
Track languages
- English, Russian
section
Chair
Andrei Ivanov
Candidate of Sciences (Mathematics)
Associate Professor, Department of Public Administration, GSOM SPbU
Academic Director, Executive Education Programs in Healthcare Management
Head of the Center for Public Private Partnership Studies, GSOM SPbU
Interesting for
Participation formats
Offline&online (the session will be held in hybrid format)
Track languages
Andrei Ivanov
Candidate of Sciences (Mathematics)
Associate Professor, Department of Public Administration, GSOM SPbU
Academic Director, Executive Education Programs in Healthcare Management
Head of the Center for Public Private Partnership Studies, GSOM SPbU
Interesting for
- Managers and owners of medical organizations
- Heads of executive bodies in the healthcare sector
- Consulting representatives
- Heads of healthcare cluster organizations
Participation formats
Offline&online (the session will be held in hybrid format)
Track languages
- Russian
Special session
Meeting of the ongoing seminar on management and innovation in healthcare
Public Sector Issues: Health Care Policy, Management, and Innovations
Track Chair
Bogatyreva Karina Alexandrovna
Candidate of Sciences (Economics), Associate Professor, Department of Strategic and International Management, SPbU
Director, Research Center for Entrepreneurship, GSOM SPbU
Academic Director, Doctoral Program
Co-chair:
Verkhovskaya Olga Rafailovna
Candidate of Sciences (Economics), Associate Professor, Department of Strategic and International Management, SPbU
Academic Director, Corporate Executive Education Programs
Market transformation creates new conditions for entrepreneurial activity, highlighting the multifaceted nature of entrepreneurship as a phenomenon. Digital technologies are fundamentally changing the entrepreneurial landscape, opening up new opportunities and transforming existing business models. Market uncertainty and dynamics affect the development of entrepreneurship theory, the diversity of challenges faced by entrepreneurs, entrepreneurial ecosystems, and the mechanisms of entrepreneurship support by public institutions and the state.
Suggested paper topics include (but are not limited to)
Participation formats
Offline, online sessions
Track languages
Bogatyreva Karina Alexandrovna
Candidate of Sciences (Economics), Associate Professor, Department of Strategic and International Management, SPbU
Director, Research Center for Entrepreneurship, GSOM SPbU
Academic Director, Doctoral Program
Co-chair:
Verkhovskaya Olga Rafailovna
Candidate of Sciences (Economics), Associate Professor, Department of Strategic and International Management, SPbU
Academic Director, Corporate Executive Education Programs
Market transformation creates new conditions for entrepreneurial activity, highlighting the multifaceted nature of entrepreneurship as a phenomenon. Digital technologies are fundamentally changing the entrepreneurial landscape, opening up new opportunities and transforming existing business models. Market uncertainty and dynamics affect the development of entrepreneurship theory, the diversity of challenges faced by entrepreneurs, entrepreneurial ecosystems, and the mechanisms of entrepreneurship support by public institutions and the state.
Suggested paper topics include (but are not limited to)
- Strategic behavior of small and medium enterprises in the context of market transformation.
- Digital entrepreneurship and artificial intelligence: the impact of technology on business creation and development. Innovative entrepreneurship and knowledge-based initiatives
- Intrapreneurship and corporate entrepreneurship. Sustainable entrepreneurship
- Entrepreneurial ecosystems and mechanisms of entrepreneurship support. Human capital in entrepreneurial firms. Institutional environment and entrepreneurship
Participation formats
Offline, online sessions
Track languages
- English, Russian
section
Chair
Verkhovskaya Olga Rafailovna
Candidate of Sciences (Economics), Associate Professor, Department of Strategic and International Management, SPbU
Academic Director, Corporate Executive Education Programs
Co-chair
Laskovaya Anastasiia Kirillovna
Candidate of Sciences (Economics), Associate Professor, Department of Strategic and International Management, SPbU
The round table is a platform for discussing the role of digital technologies and artificial intelligence in the development of entrepreneurship. Participants will discuss how digital transformation is changing the entrepreneurial landscape, creating new business models, and influencing the development strategies of small and medium enterprises.
Discussion topics:
Interesting for researchers, academics, entrepreneurs, business practitioners, students and doctoral students
Participation formats
Offline
Track languages
Russian
Verkhovskaya Olga Rafailovna
Candidate of Sciences (Economics), Associate Professor, Department of Strategic and International Management, SPbU
Academic Director, Corporate Executive Education Programs
Co-chair
Laskovaya Anastasiia Kirillovna
Candidate of Sciences (Economics), Associate Professor, Department of Strategic and International Management, SPbU
The round table is a platform for discussing the role of digital technologies and artificial intelligence in the development of entrepreneurship. Participants will discuss how digital transformation is changing the entrepreneurial landscape, creating new business models, and influencing the development strategies of small and medium enterprises.
Discussion topics:
- Digital technologies and AI in entrepreneurship: how are digital technologies and AI transforming the process of creating competitive advantages?
- Digital platforms and ecosystems: what opportunities do digital platforms create for entrepreneurs?
- Sustainable entrepreneurship: how to combine agility and sustainable assets?
- AI as a co-founder: has the portrait of contemporary entrepreneur changed? What knowledge and competencies become critical?
Interesting for researchers, academics, entrepreneurs, business practitioners, students and doctoral students
Participation formats
Offline
Track languages
Russian
Special session
Round table “Entrepreneurship in the Era of Digitalization and Artificial Intelligence”
Entrepreneurship and Digital Technologies
Track Chair
Tatyana Sklyar
Candidate of Sciences (Economics), Senior Lecturer, Department of Public Administration, SPbU
The track program addresses public sector governance, performance and efficiency at federal, regional and municipal levels.
Sessions are devoted to assessing the effectiveness of regional policies, the influence of federal programs on the development of Russian regions, the efficiency of state support measures for small and medium-sized enterprises, issues of use of artificial intelligence in the public sector, administration of social policy, development of the social protection system, etc.
Suggested paper topics include (but are not limited to)
On improving effectiveness and increasing efficiency in
Participation formats
Offline, online sessions
Track languages
Tatyana Sklyar
Candidate of Sciences (Economics), Senior Lecturer, Department of Public Administration, SPbU
The track program addresses public sector governance, performance and efficiency at federal, regional and municipal levels.
Sessions are devoted to assessing the effectiveness of regional policies, the influence of federal programs on the development of Russian regions, the efficiency of state support measures for small and medium-sized enterprises, issues of use of artificial intelligence in the public sector, administration of social policy, development of the social protection system, etc.
Suggested paper topics include (but are not limited to)
On improving effectiveness and increasing efficiency in
- Public finance
- Social Policy
- Social protection system
- Regional policies
- State support measures for the public sector
- Information technology in the public sector
Participation formats
Offline, online sessions
Track languages
- English, Russian
section
On improving effectiveness and increasing efficiency in the public sector
Track Chair
Andrei Ivanov
Candidate of Sciences (Mathematics), Associate Professor, Department of Public Administration, GSOM SPbU
Head of the Center for Public Private Partnership Studies, GSOM SPbU
Co-chair:
Cao Fuguo
Professor of Law, Law School and School of Public Finance & Taxation, Central University of Finance and Economics (CUFE), Deputy President, China Energy Law Society
Director and Chief Scientist, China Major PPP Legislative Research Project, National Planning Office for Social Science Foundation
Director, China Institute for Sustainable Public Procurement, Central University of Finance and Economics
The track addresses the issues of improvement of public procurement performance in turbulent environment, value-based procurement implementation and anticorruption issues, as well as PPP issues
Suggested paper topics include (but are not limited to)
Participation formats
Offline, online sessions
Track languages
Andrei Ivanov
Candidate of Sciences (Mathematics), Associate Professor, Department of Public Administration, GSOM SPbU
Head of the Center for Public Private Partnership Studies, GSOM SPbU
Co-chair:
Cao Fuguo
Professor of Law, Law School and School of Public Finance & Taxation, Central University of Finance and Economics (CUFE), Deputy President, China Energy Law Society
Director and Chief Scientist, China Major PPP Legislative Research Project, National Planning Office for Social Science Foundation
Director, China Institute for Sustainable Public Procurement, Central University of Finance and Economics
The track addresses the issues of improvement of public procurement performance in turbulent environment, value-based procurement implementation and anticorruption issues, as well as PPP issues
Suggested paper topics include (but are not limited to)
- Efficiency of public procurement
- Implementation of value-based procurement in Russia
- Combating mala fide procurement practices
- Development of public-private partnerships in the post-Soviet countries
- Industry-specific public-private partnership models
Participation formats
Offline, online sessions
Track languages
- English, Russian
section
Public Sector issues: Latest Trends in Public Procurement and Public-Private Partnership
Track Chair
Elena Rogova
Doctor of Sciences in Economics
Professor, Head, Department of Finance and Accounting, SPbU
Head, Center for Market Efficiency and Applied Finance Research, GSOM SPbU
Strategic finance is an interdisciplinary field that sits at the intersection of classic corporate finance, modern digital technologies, and sustainability principles. The track investigates how enterprises can measure and enhance the effectiveness of their long‑term objectives while contending with increasing external‑environment uncertainty, accelerating economic digitalization, and the need to integrate ESG approaches.
Strategic finance comprises three inter‑related areas:
Suggested paper topics include (but are not limited to)
Financial Evaluation of Strategic Decisions in Uncertain Environments
Digitalization of Financial Analytics and Modelling
Financial Instruments for Corporate Resilience and ESG Integration
Researchers are also invited to submit proposals on other pertinent issues related to long term financial strategy, digitalization, and sustainability.
Participation formats
Offline, online sessions
Track languages
Elena Rogova
Doctor of Sciences in Economics
Professor, Head, Department of Finance and Accounting, SPbU
Head, Center for Market Efficiency and Applied Finance Research, GSOM SPbU
Strategic finance is an interdisciplinary field that sits at the intersection of classic corporate finance, modern digital technologies, and sustainability principles. The track investigates how enterprises can measure and enhance the effectiveness of their long‑term objectives while contending with increasing external‑environment uncertainty, accelerating economic digitalization, and the need to integrate ESG approaches.
Strategic finance comprises three inter‑related areas:
- Financial evaluation of strategic decisions under growing uncertainty – assessing major choices made in volatile macro‑economic conditions.
- Digitalization of finance – employing new modelling tools such as machine learning, artificial‑intelligence applications, and advanced quantitative and qualitative research methods.
- Financial instruments for corporate resilience and their measurement – “green” financing tools, sustainability‑rating methodologies, and their linkage to corporate strategy. A key component is the comparative study of how companies and financial institutions build their financial strategies across different countries and regions.
Suggested paper topics include (but are not limited to)
Financial Evaluation of Strategic Decisions in Uncertain Environments
- Scenario modelling and stress testing of corporate strategies.
- Application of real options analysis for investing in new markets, technologies, and infrastructure.
- Integration of macro-economic shocks into corporate finance: investment decisions, capital structure optimization, working capital management.
- Evolving approaches to mergers, acquisitions, and other corporate restructuring methods.
- Financing of entrepreneurial projects and family businesses under novel conditions.
Digitalization of Financial Analytics and Modelling
- AI/ML models for forecasting corporate cash flows.
- Big data analytics and alternative data sources (social media signals, satellite imagery) for credit worthiness and ESG assessment.
- Blockchain technologies and smart contracts for automating financial processes and supply chain management.
- Cloud based fintech platforms and their role in accelerating the development of financial models.
Financial Instruments for Corporate Resilience and ESG Integration
- Evaluation of the effectiveness of “green” financial instruments and their impact on cost of capital, financing, and investment decisions.
- Methods for embedding ESG factors into traditional business valuation and financial decision models.
- Integrated non financial reporting: implementation approaches and applicability assessment.
- Influence of environmental, social, and governance (E, S, G) factors on firm valuation and access to capital markets.
Researchers are also invited to submit proposals on other pertinent issues related to long term financial strategy, digitalization, and sustainability.
Participation formats
Offline, online sessions
Track languages
- English, Russian
section
Chair
Alexander Karminskiy
Doctor of Sciences in Economics, Tenured Professor, HSE
Co-chair
Daria Kochetkova
Vice Director, Centre for Market Efficiency and Applied Finance Research, GSOM SPbU
The “Financial Innovations, Risk Management, and Controlling” track targets researchers and the academic community. Focus lies on theoretical foundations and controlling methodologies as strategic management tools. Empirical studies on fintech innovations' impact on risk systems and controlling efficiency are presented. Discussions cover monitoring models, the controller's role in sustainable development, and data integration for scientific analysis. Special emphasis is placed on the evolution of controlling functions in the digital age. An interdisciplinary approach to studying financial risks is highlighted. Methods of quantitative assessment of controlling efficiency are considered. It serves as a platform for publishing results, exchanging hypotheses, and forming research collaborations in financial science internationally.
Open for researchers registered for EMC and selected by the track chair
Participation formats
Offline&online (the session will be held in hybrid format)
Track languages
Alexander Karminskiy
Doctor of Sciences in Economics, Tenured Professor, HSE
Co-chair
Daria Kochetkova
Vice Director, Centre for Market Efficiency and Applied Finance Research, GSOM SPbU
The “Financial Innovations, Risk Management, and Controlling” track targets researchers and the academic community. Focus lies on theoretical foundations and controlling methodologies as strategic management tools. Empirical studies on fintech innovations' impact on risk systems and controlling efficiency are presented. Discussions cover monitoring models, the controller's role in sustainable development, and data integration for scientific analysis. Special emphasis is placed on the evolution of controlling functions in the digital age. An interdisciplinary approach to studying financial risks is highlighted. Methods of quantitative assessment of controlling efficiency are considered. It serves as a platform for publishing results, exchanging hypotheses, and forming research collaborations in financial science internationally.
Open for researchers registered for EMC and selected by the track chair
Participation formats
Offline&online (the session will be held in hybrid format)
Track languages
- English, Russian
Special session
Special track Financial Innovation, Risk Management and Controlling organized by the Laboratory of Financial innovation and risk management, School of Finance HSE University
Chair
Adel Dalal
PhD in Management, Senior Lecturer, Department of Finance and Accounting, SPbU
The Round Table “Modern Corporate Finance in Russia: Challenges and Prospects” unites researchers and practitioners to analyze current issues. In today's environment, key challenges include adapting to sanction pressures, restructuring financial flows, and identifying alternative capital sources. Prospects lie in accelerated digitalization, developing domestic fintech solutions, and rethinking sustainable growth strategies. The research in modern corporate finance should focus on modern Russian realities, forming of corporate financial architecture responding to challenges and setting framework for further development. Organized with the Journal of Corporate Finance Research and LLC "Technologies of Trust", the event focuses on scientific approaches to risk management and regulatory changes. The hybrid format ensures participation for experts from various regions. This platform fosters dialogue between science and business for developing the country's financial system
Interesting for academics and practitioners in Corporate Finance focusing on Russian companies.
Preliminary registration for the event, participation in the EMC core programme is not obligatory.
Participation formats
Offline&online (the session will be held in hybrid format)
Track languages
Adel Dalal
PhD in Management, Senior Lecturer, Department of Finance and Accounting, SPbU
The Round Table “Modern Corporate Finance in Russia: Challenges and Prospects” unites researchers and practitioners to analyze current issues. In today's environment, key challenges include adapting to sanction pressures, restructuring financial flows, and identifying alternative capital sources. Prospects lie in accelerated digitalization, developing domestic fintech solutions, and rethinking sustainable growth strategies. The research in modern corporate finance should focus on modern Russian realities, forming of corporate financial architecture responding to challenges and setting framework for further development. Organized with the Journal of Corporate Finance Research and LLC "Technologies of Trust", the event focuses on scientific approaches to risk management and regulatory changes. The hybrid format ensures participation for experts from various regions. This platform fosters dialogue between science and business for developing the country's financial system
Interesting for academics and practitioners in Corporate Finance focusing on Russian companies.
Preliminary registration for the event, participation in the EMC core programme is not obligatory.
Participation formats
Offline&online (the session will be held in hybrid format)
Track languages
- Russian
Round Table “Modern Corporate Finance in Russia: Challenges and Prospects” organized in collaboration with the Journal of Corporate Finance Research and LLC “Technologies of Trust”
Strategic Finance
Track Chair
Olga Nikiforova
Candidate of Sciences (Sociology), Associate Professor, Acting Head, Department of Organizational Behavior and Personnel Management, SPbU
Co-chair
Victoria Tsybova
Candidate of Sciences (Economics), Associate Professor, Department of Organizational Behavior and Personnel Management, SPbU
In the context of accelerating digital transformations, economic and global geopolitical shifts, human capital management has become a critical factor for organizational sustainability and competitiveness. “Human Capital Management in Changing Informational and Economic Environment” track focuses on contemporary approaches, challenges, and opportunities in human capital management amid dynamic changes.
Track participants will discuss how organizations can adapt their HR strategies to new realities while maintaining a balance between technological innovations and the human factor. Special attention will be given to the implementation of digital technologies HR practices, talent management in conditions of uncertainty, leadership potential development, and the creation of sustainable corporate cultures.
Suggested paper topics include (but are not limited to)
Digital Transformation of HR: New Tools and Challenges
Participation formats
Offline sessions, online round-table
Track languages
Olga Nikiforova
Candidate of Sciences (Sociology), Associate Professor, Acting Head, Department of Organizational Behavior and Personnel Management, SPbU
Co-chair
Victoria Tsybova
Candidate of Sciences (Economics), Associate Professor, Department of Organizational Behavior and Personnel Management, SPbU
In the context of accelerating digital transformations, economic and global geopolitical shifts, human capital management has become a critical factor for organizational sustainability and competitiveness. “Human Capital Management in Changing Informational and Economic Environment” track focuses on contemporary approaches, challenges, and opportunities in human capital management amid dynamic changes.
Track participants will discuss how organizations can adapt their HR strategies to new realities while maintaining a balance between technological innovations and the human factor. Special attention will be given to the implementation of digital technologies HR practices, talent management in conditions of uncertainty, leadership potential development, and the creation of sustainable corporate cultures.
Suggested paper topics include (but are not limited to)
Digital Transformation of HR: New Tools and Challenges
- How artificial intelligence and data analytics are changing recruitment, assessment, and talent development processes?
- Ethical aspects of using digital technologies in personnel management
- Strategies for retaining key employees during crises
- Flexible hiring and remote work models in changing economic conditions
- How to develop leadership qualities in rapidly changing environments?
- How to create adaptive corporate cultures in turbulent conditions?
- The impact of geopolitical changes on corporate value formation
- Innovative approaches to employee training in the context of digital transformation
- Effectiveness of online learning and hybrid formats in human capital development
Participation formats
Offline sessions, online round-table
Track languages
- English, Russian
section
Chair
Olga Nikiforova
Candidate of Sciences (Sociology)
Associate Professor, Acting Head, Department of Organizational Behavior and Personnel Management, SPbU
Co-chair
Victoria Tsybova
Candidate of Sciences (Economics)
Associate Professor, Department of Organizational Behavior and Personnel Management, SPbU
Interesting for
researchers, academic and teaching staff, and representatives of the business community
Participation formats
Offline
Track languages
English, Russian
Olga Nikiforova
Candidate of Sciences (Sociology)
Associate Professor, Acting Head, Department of Organizational Behavior and Personnel Management, SPbU
Co-chair
Victoria Tsybova
Candidate of Sciences (Economics)
Associate Professor, Department of Organizational Behavior and Personnel Management, SPbU
Interesting for
researchers, academic and teaching staff, and representatives of the business community
Participation formats
Offline
Track languages
English, Russian
Special session
Panel session “Human Capital Management in a Changing Informational and Economic Environment”
Chair
Alexandra Bordunos
Senior Lecturer, Department of Organizational Behavior and Personnel Management, SPbU
Interesting for
researchers, academic and teaching staff, and representatives of the business community
Participation formats
Online
Track languages
English, Russian
Roundtable discussion “Human Capital Management in a Changing Informational and Economic Environment”
Chair
Elena Zavyalova
Doctor of Sciences (Psychology)
Professor, Department of Organizational Behavior and Personnel Management, SPbU
Co-chair
Olga Nikiforova
Candidate of Sciences (Sociology)
Associate Professor, Acting Head, Department of Organizational Behavior and Personnel Management, SPbU
Within the session, experts will discuss the new context of business education: challenges of the digital age.
Key issues:
Interesting for
researchers, academic and teaching staff, and representatives of the business community
Participation formats
Offline
Track languages
English, Russian
Elena Zavyalova
Doctor of Sciences (Psychology)
Professor, Department of Organizational Behavior and Personnel Management, SPbU
Co-chair
Olga Nikiforova
Candidate of Sciences (Sociology)
Associate Professor, Acting Head, Department of Organizational Behavior and Personnel Management, SPbU
Within the session, experts will discuss the new context of business education: challenges of the digital age.
Key issues:
- Key competencies of future managers and entrepreneurs – the target orientation of business education
- Taxonomy of AI models in education by goals and results
- Opportunities and limitations of neural networks from an information approach perspective: Is artificial "intelligence" truly intelligence?
- Psychological aspects of "human-AI" interaction in the educational process
- Distance and hybrid formats of business education
- Digital technologies and AI models in corporate education
- The future of business education: the synergy of human and AI
Interesting for
researchers, academic and teaching staff, and representatives of the business community
Participation formats
Offline
Track languages
English, Russian
Panel session “Digital Technologies in Business Education”
Human Capital Management in Changing Informational and Economic Environment
Track Chair
Golubeva Anastasiya Alekseevna
Candidate of Sciences (Economics), Associate Professor, Head, Department of Public Administration, SPbU
Academic Director of Public Administration Bachelor Program, GSOM SPbU
Director of Center of Sustainable Territory Development
The track is dedicated to sustainable territorial development and the transformation of urban systems amid digital and institutional change. It invites contributions that consider cities and regions as complex socio-economic systems across their governance, technological, and human dimensions. The track's scope encompasses spatial development and the urban environment, the evolution of public administration and institutional mechanisms, the use of data and digital platforms in decision-making, and the role of people — as citizens, entrepreneurs, and agents of human development — in shaping attractive and competitive territories.
Suggested paper topics include (but are not limited to)
Participation formats
Offline only
Track languages
Golubeva Anastasiya Alekseevna
Candidate of Sciences (Economics), Associate Professor, Head, Department of Public Administration, SPbU
Academic Director of Public Administration Bachelor Program, GSOM SPbU
Director of Center of Sustainable Territory Development
The track is dedicated to sustainable territorial development and the transformation of urban systems amid digital and institutional change. It invites contributions that consider cities and regions as complex socio-economic systems across their governance, technological, and human dimensions. The track's scope encompasses spatial development and the urban environment, the evolution of public administration and institutional mechanisms, the use of data and digital platforms in decision-making, and the role of people — as citizens, entrepreneurs, and agents of human development — in shaping attractive and competitive territories.
Suggested paper topics include (but are not limited to)
- Contemporary approaches to enhancing economic, social, and environmental sustainability (ESG) in spatial development
- Smart cities and data-driven governance: assessment frameworks and predictive analytics
- Institutional environment and stakeholder interaction mechanisms in urban development
- Transformation of transport systems and mobility in cities and agglomerations
- Place marketing and brand management: identity, communications, and attractiveness strategies
- Digital transformation of municipal and regional administration: new tools and platforms
- Creative industries and innovation economy as drivers of urban development
- Human-centred approaches, service design, and participatory governance practices (citizen engagement) at the regional and local levels
- Instruments of municipal and regional entrepreneurship support
- Quality of life, social infrastructure, and human development in contemporary cities
Participation formats
Offline only
Track languages
- English, Russian
section
Sustainable Development of Territories and Smart Cities: People, Organizations, Technology
Track Chair
Darko Vukovic
Doctor in Economics, Associate Professor, Department of Finance and Accounting, SPbU
Chief Expert, Centre for Market Efficiency and Applied Finance Research, GSOM SPbU
Finance is being rebuilt in code, platforms, and new forms of value. This track invites research on how digital technologies are changing markets, institutions, and regulations. We welcome empirical, theoretical, and policy-oriented papers on topics such as blockchain and decentralized finance, cryptocurrencies and CBDCs, smart contracts and their legal implications, digital payments and financial inclusion (especially in emerging markets), cybersecurity, data privacy and encryption, digital identity, fintech ecosystems and venture capital, and digital finance for sustainable and green investment. We also encourage work on frontier issues, including quantum computing risks for financial security and cross-style spillovers (healthcare, real estate, and beyond).
Suggested paper topics include (but are not limited to)
Programmable value and market design
CBDCs, public digital infrastructure, and payments
AI, data, and automated intermediation
Cybersecurity, privacy, and cryptography under stress
Regulation, ethics, and institutional trust
Digital finance and sustainability
Cross sector spillovers
Participation formats
Offline, online sessions
Track languages
Darko Vukovic
Doctor in Economics, Associate Professor, Department of Finance and Accounting, SPbU
Chief Expert, Centre for Market Efficiency and Applied Finance Research, GSOM SPbU
Finance is being rebuilt in code, platforms, and new forms of value. This track invites research on how digital technologies are changing markets, institutions, and regulations. We welcome empirical, theoretical, and policy-oriented papers on topics such as blockchain and decentralized finance, cryptocurrencies and CBDCs, smart contracts and their legal implications, digital payments and financial inclusion (especially in emerging markets), cybersecurity, data privacy and encryption, digital identity, fintech ecosystems and venture capital, and digital finance for sustainable and green investment. We also encourage work on frontier issues, including quantum computing risks for financial security and cross-style spillovers (healthcare, real estate, and beyond).
Suggested paper topics include (but are not limited to)
Programmable value and market design
- Blockchain finance and DeFi market microstructure
- Smart contracts, oracle design, and incentives
- Tokenization of real and financial assets
- Stablecoins, settlement layers, and payment rails
- Governance, voting, and protocol level accountability
CBDCs, public digital infrastructure, and payments
- CBDC design choices, tiered models, privacy regimes
- Interoperability, cross border payments, and FX settlement
- Digital payments, mobile money, agent networks, and inclusion outcomes
- Digital public infrastructure, open APIs, and platform competition
AI, data, and automated intermediation
- ML in credit scoring, fraud detection, compliance, and customer service
- Model risk, explainability, and auditability in financial decisions
- LLM use cases in banking and capital markets, governance and controls
- Data pipelines, synthetic data, and privacy preserving analytics
Cybersecurity, privacy, and cryptography under stress
- Key management, custody models, and operational failure modes
- Adversarial ML, attack surfaces, and incident response
- Privacy engineering, differential privacy, secure enclaves
- Post quantum readiness and crypto migration in finance
Regulation, ethics, and institutional trust
- Supervisory technology, reporting automation, and digital compliance
- Consumer protection, conduct risk, and transparency standards
- Legal treatment of smart contracts and digital assets
- Accountability for algorithmic decisions and platform governance
Digital finance and sustainability
- Digital platforms for green finance and climate risk analytics
- Token based environmental claims, MRV integrity, and greenwashing risk
- Fintech for impact measurement and sustainable investing workflows
Cross sector spillovers
- Links between digital finance and healthcare, real estate, energy, and supply chains
- Embedded finance, platform ecosystems, and systemic exposure channels
- Researchers are also invited to submit proposals on other pertinent issues related to long term financial strategy, digitalisation, and sustainability.
Participation formats
Offline, online sessions
Track languages
- English, Russian
section
The Code-economy: Finance, Markets, and Institutions
Track Chair
Martynova Tatyana Alexandrovna
Candidate of Sciences (Pedagogy)
Head, Associate Professor, Language for Academic and Business Communication Department, SPbU
Co-chair:
Kaminskaya Albina Vladimirovna
Assistant Professor, Language for Academic and Business Communication Department, SPbU
The track invites researchers, business practitioners, instructors of language, business communication and subject-specific disciplines and students to discuss the issues of role, place and significance of
Suggested paper topics include (but are not limited to)
Participation formats
Offline, online sessions
Track languages
Martynova Tatyana Alexandrovna
Candidate of Sciences (Pedagogy)
Head, Associate Professor, Language for Academic and Business Communication Department, SPbU
Co-chair:
Kaminskaya Albina Vladimirovna
Assistant Professor, Language for Academic and Business Communication Department, SPbU
The track invites researchers, business practitioners, instructors of language, business communication and subject-specific disciplines and students to discuss the issues of role, place and significance of
- languages
- professional communication
- teaching languages and communication in higher educational organizations and
- the evolution of roles of the main higher education stakeholders: university, teacher and student in the times of digital technologies and rapidly changing business landscape.
Suggested paper topics include (but are not limited to)
- The power of language. How language influences, reflects, and reshapes business, workplaces and collaboration across cross-cultural and cross-functional teams.
- Language and AI. How language and its role for professional communication purposes is being changed in the times of digital and AI-driven transformation. How digital technologies are changing professional communication in organizations?
- Professional and business communication: business and academia’s perspectives on the role, place, and formats of written and oral communication.
- Methodological advancements: new approaches to teaching language and communication. Evolution of the roles of higher educational organization, teachers and students in contemporary context.
Participation formats
Offline, online sessions
Track languages
- English, Russian
section
Chair
Martynova Tatyana Alexandrovna
Candidate of Sciences (Pedagogy)
Head, Associate Professor, Language for Academic and Business Communication Department, SPbU
Co-chair:
Kaminskaya Albina Vladimirovna
Assistant Professor, Language for Academic and Business Communication Department, SPbU
Interactive discussions provide a forum for the exchange of experience, sharing recommendations, and presenting findings and insights on communicative challenges in business education.
The session offers the following formats:
Interesting for researchers, language and communication instructors, business practitioners, students
Participation formats
Offline only
Track languages
English, Russian
Martynova Tatyana Alexandrovna
Candidate of Sciences (Pedagogy)
Head, Associate Professor, Language for Academic and Business Communication Department, SPbU
Co-chair:
Kaminskaya Albina Vladimirovna
Assistant Professor, Language for Academic and Business Communication Department, SPbU
Interactive discussions provide a forum for the exchange of experience, sharing recommendations, and presenting findings and insights on communicative challenges in business education.
The session offers the following formats:
- Workshop: participants work with methodological developments and ready‑made tools, testing them on the spot and discussing the results.
- World Cafe: each table tackles a single problem; participants debate the issue, exchange experiences and develop concrete recommendations.
- Story Sprint: 10‑minute case studies (for example, “How we increased student engagement in academic writing”) that spotlight outcomes and the practical steps needed to implement them.
- Solution Room aims to help a speaker find a solution to a problem in the course of the structured discussion “Connect, Extend, Challenge”.
Interesting for researchers, language and communication instructors, business practitioners, students
Participation formats
Offline only
Track languages
English, Russian
Special session
Interactive discussions (group activities with presentations)
Language and Professional Communications in Business and Business Education
Chair
Yuriy Fedotov
Candidate of Science (Economics), Associate Professor, Department of Operations Management, SPbU
Editor-in-chief of the “Russian Management Journal”
Co-chair
Dmytriy Kucherov
Candidate of Science (Economics), Associate Professor, Institute of Strategy and Management, Corvinus University, Budapest, Hungary
Coordination:
Vladislav Volkov, Executive Secretary of the Russian Management Journal
As part of the EMC-2026 conference, the Russian Management Journal is organizing the «Author’s school of the RMJ». The goal of the school is to introduce potential authors to the requirements for scientific articles published in the Russian Management Journal.
Within the framework of the «Author's School of the RMJ», two sessions will be held. During the first session, representatives of the editorial team will clarify the requirements for manuscripts submitted to the Russian Management Journal and the procedure for their acceptance for publication. Members of the journal's editorial board and invited experts will conduct master classes on writing management papers for a scientific journal.
The second session will focus on the examination of materials submitted by authors in the form of a draft manuscript. Out of the submitted materials, no more than eight will be selected by the editorial team for review within the «Author's School of the RMJ». The authors of these manuscripts will present the results of their research in the form of a report, after which invited experts will hold a public discussion on the strengths and weaknesses of the reviewed works.
A participant has the option to present a manuscript of his/her research.
Participation formats
Offline&online (the session will be held in hybrid format)
Track languages
Yuriy Fedotov
Candidate of Science (Economics), Associate Professor, Department of Operations Management, SPbU
Editor-in-chief of the “Russian Management Journal”
Co-chair
Dmytriy Kucherov
Candidate of Science (Economics), Associate Professor, Institute of Strategy and Management, Corvinus University, Budapest, Hungary
Coordination:
Vladislav Volkov, Executive Secretary of the Russian Management Journal
As part of the EMC-2026 conference, the Russian Management Journal is organizing the «Author’s school of the RMJ». The goal of the school is to introduce potential authors to the requirements for scientific articles published in the Russian Management Journal.
Within the framework of the «Author's School of the RMJ», two sessions will be held. During the first session, representatives of the editorial team will clarify the requirements for manuscripts submitted to the Russian Management Journal and the procedure for their acceptance for publication. Members of the journal's editorial board and invited experts will conduct master classes on writing management papers for a scientific journal.
The second session will focus on the examination of materials submitted by authors in the form of a draft manuscript. Out of the submitted materials, no more than eight will be selected by the editorial team for review within the «Author's School of the RMJ». The authors of these manuscripts will present the results of their research in the form of a report, after which invited experts will hold a public discussion on the strengths and weaknesses of the reviewed works.
A participant has the option to present a manuscript of his/her research.
Participation formats
Offline&online (the session will be held in hybrid format)
Track languages
- Russian
Associated
Event
Event
Russian Management Journal School for Authors
Submission (presentation) of manuscripts and registration for participation in the School for authors by RJM
Colloquium Chairs
Karina Bogatyreva
Candidate of Sciences (Economics), Associate Professor, Department of Strategic and International Management, SPbU
Director, Research Center for Entrepreneurship, GSOM SPbU
Academic Director, Doctoral Program
Rogova Elena Moiseevna
Doctor of Sciences in Economics, Professor, Head, Department of Finance and Accounting, SPbU? Director, Center for Market Efficiency and Applied Finance Research, GSOM SPbU
The colloquium is a dedicated block of the conference that is entirely focused on the scholarly work of doctoral students. Doctoral students are invited to present their papers in the form of short talks (10‑15 minutes), after which a live discussion is opened with the participation of faculty members and fellow doctoral students.
Objectives of the event:
Registration and selection:
Manuscripts are submitted in advance. The program committee selects contributions based on the relevance of the topic, scientific significance of the research, and the quality of the material development.
Benefits for participants:
Recommended for:
Doctoral students of the universities in Russia and abroad who work on research topics in management (starting from the 2nd year of studies)
Participation formats
Offline&online (the session will be held in hybrid format)
Track languages
Karina Bogatyreva
Candidate of Sciences (Economics), Associate Professor, Department of Strategic and International Management, SPbU
Director, Research Center for Entrepreneurship, GSOM SPbU
Academic Director, Doctoral Program
Rogova Elena Moiseevna
Doctor of Sciences in Economics, Professor, Head, Department of Finance and Accounting, SPbU? Director, Center for Market Efficiency and Applied Finance Research, GSOM SPbU
The colloquium is a dedicated block of the conference that is entirely focused on the scholarly work of doctoral students. Doctoral students are invited to present their papers in the form of short talks (10‑15 minutes), after which a live discussion is opened with the participation of faculty members and fellow doctoral students.
Objectives of the event:
- Provide young researchers with a platform for publicly presenting the results of their studies;
- Obtain constructive feedback from experienced scholars and peers;
- Foster the development of a scientific community and the establishment of new academic contacts;
- Help doctoral students sharpen their presentation and argumentation skills.
Registration and selection:
Manuscripts are submitted in advance. The program committee selects contributions based on the relevance of the topic, scientific significance of the research, and the quality of the material development.
Benefits for participants:
- The opportunity to receive valuable recommendations before submitting the work to academic journals;
- Expansion of the professional network;
- Development of public‑speaking skills;
- A chance to showcase research to a broad scientific audience, increasing its visibility and the potential for future collaborations.
Recommended for:
Doctoral students of the universities in Russia and abroad who work on research topics in management (starting from the 2nd year of studies)
Participation formats
Offline&online (the session will be held in hybrid format)
Track languages
- English, Russian
Associated
Event
Event
Doctoral colloquium
The workshop focuses on the use of VR/AR technologies in education for developing soft skills, including communication, teamwork, and decision-making. A demo session will be held either in a classroom or in a VR Lab.
Format:
on-site (with a possible VR Lab demonstration)
Language:
The workshop will be held in Russian
Format:
on-site (with a possible VR Lab demonstration)
Language:
The workshop will be held in Russian
Workshop
Workshop “Application of Immersive Technologies for Developing Students’ Soft Skills” by Center for the Implementation of Immersive Technologies in Business Education, GSOM SPbU
The workshop is devoted to the analysis of a teaching case through an open discussion. Its purpose is to present the case method not as work with a text in itself, but as a discussion-based active learning method in which learning takes place through joint analysis, comparison of perspectives, and argumentation. At the beginning of the workshop, participants will be briefly introduced to what the case method is, why it occupies a special place in business education, and why it is especially relevant today: cases make it possible to work with authentic professional situations and practical problems for which there is no single correct solution.
The main part of the workshop will take the form of an open case discussion, accompanied by brief methodological commentary throughout the process. First, participants will reconstruct the factual background of the case. It will then be explained why this stage matters, because it helps align understanding of the situation between those who read the case carefully in advance and those who did not have time to do so. The discussion will then move to identifying the central problem, clarifying it, and developing a deeper analysis of the situation. In the final part, participants will examine how the discussion itself was designed: they will be shown the teaching note for the case as well as a completed discussion design template.
After the workshop, participants will receive the materials used during the session: the case, the teaching note, and the discussion design templates. In this way, the workshop is intended not only to introduce participants to the case method, but also to demonstrate how a teaching case discussion can be designed and facilitated.
Format:
Language:
The main part of the workshop will take the form of an open case discussion, accompanied by brief methodological commentary throughout the process. First, participants will reconstruct the factual background of the case. It will then be explained why this stage matters, because it helps align understanding of the situation between those who read the case carefully in advance and those who did not have time to do so. The discussion will then move to identifying the central problem, clarifying it, and developing a deeper analysis of the situation. In the final part, participants will examine how the discussion itself was designed: they will be shown the teaching note for the case as well as a completed discussion design template.
After the workshop, participants will receive the materials used during the session: the case, the teaching note, and the discussion design templates. In this way, the workshop is intended not only to introduce participants to the case method, but also to demonstrate how a teaching case discussion can be designed and facilitated.
Format:
- Hybrid
Language:
- The workshop will be held in Russian
Workshop
Case Discussion Workshop: “Analyzing a Teaching Case in an Open Discussion Format” by Teaching Excellence Lab in Business Education, GSOM SPbU